Our Story
Meet Creative Buzz, where the sweet world of cake decorating meets the tech-savvy realm of IT entrepreneurship! Picture this: two passionate cake decorating enthusiasts teaming up with two geeky IT entrepreneurs. That's us in a nutshell!
Our journey began in the bustling landscape of the cake and baking industry. We've worn many hats, from building up one of the UK’s largest online retail cake decorating stores to captivating audiences with a YouTube channel boasting over 195,000 subscribers and 50 million views! With over 40 years of collective experience, we've mastered the art of marketing products by crafting engaging content that doesn't just spur purchases, but ignites inspiration.
At Creative Buzz, we're driven by the belief that every creation is an opportunity to captivate and cultivate a loyal following. It's not just about selling a single product; it's about building a community of enthusiasts who eagerly anticipate what's next. We're committed to sparking curiosity and fostering a bond that keeps your customers buzzing back for more. Join us on this exciting journey, where creativity knows no bounds and innovation is always on the rise!
Meet The Team
Lin
Cake Designer, Artist & Creative Content Writer
Bringing over three decades of experience in the cake decorating and baking industry, I'm steeped in the artistry of marketing and creative content. My journey encompasses professional cake decorating, teaching, product design, and leadership roles in renowned online cake decorating stores.
As MD and Creative Director, I've led dynamic content creation initiatives across diverse platforms, igniting inspiration and fostering engagement among customers. My method involves delving deep into product analysis, uncovering unique selling points, and weaving captivating narratives through the lens of photography, immersive video tutorials, and compelling written content. In essence, I'm the visionary, the 'ideas person,' infusing every project with a spark of creativity that sets it apart.
Steve
Video Editor & Graphic Illustrator
My journey began with a knack for programming at a young age, venturing into the digital realm early on launching a website in 1997. Witnessing thousands of daily visitors flocking to my platform fuelled my entrepreneurial spirit, this lead me to establish my own venture in 2011, focusing on web design and media marketing content.
Throughout my ventures, I found myself drawn to the captivating world of cake and baking. Delving into editing and curating innovative content for YouTube videos, newsletters, blogs, and social media platforms, I discovered a new passion within the industry. Out of this passion, Creative Buzz emerged. Collaborating with a team of inspired partners, each bringing their unique expertise to the table, we breathe life into ideas, turning them into something truly extraordinary.
Claire
Presenter, Cake Decorator & Social Media Guru
Growing up in the heart of the Yorkshire Dales, baking was a way of life. From a young age, I was captivated by my mother's talent for crafting exquisite wedding cakes adorned with intricate royal icing designs. Her passion for baking ignited my own love for creating delicious treats.
Fast forward to today, and I find myself behind the camera, sharing my passion for cakes with the world through various forms of media. I've been able to reach a global audience, with hundreds of thousands of views on my videos.
The supportive comments and messages I receive from viewers near and far are a constant source of encouragement, reaffirming my belief that you can have fun, be successful, and satisfy your creativity. I think this particular YouTube comment sums it up! "Hi there! What an amazing video! I've now purchased everything needed to make this for my daughter's birthday,You're the best so far. You just earn a new subscriber. Bravo"
Paul
Videographer & Photography Production
My career started in the telecommunications industry, where I trained and worked for 15 years. However, a pivotal shift occurred when I ventured into web design, crafting the inaugural website for our family's cake craft business. Little did I anticipate that this endeavour would shape my future path. Driven by passion and initiative, I eventually left my telecom career behind to establish one of the UK's largest cake craft companies, offering thousands of cake decorating products worldwide.
As the company flourished, I spearheaded our marketing efforts internally. This involved mastering the intricacies of managing three websites, crafting newsletters, delving into SEO strategies, launching a YouTube channel, and establishing an online cake decorating school. Embracing the challenges, I immersed myself in the technology of filming, editing, directing, and acquiring a plethora of new skills along the way.
As I move forward, I've fully committed myself to establishing Creative Buzz. With a fantastic and talented team by my side, I leverage my experience to effectively promote products and propel them into the spotlight, capturing the attention of our customers.